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VESPA ZEN
Branding
UNSW students were asked to reimagine the iconic Piaggio Vespa vehicle in the culture of contemporary Australia. Where stress and work life can take over, Vespa 'Zen' encourages Australians to rediscover their characteristic easygoing and laid-back attitude, allowing Vespa to take them to their personal 'Zen' destination. (Used Photoshop and Illustrator.)
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Vespa: Portfolio
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