devyani devarkonda

The brief was to create a campaign based on a trade incentive named Ticket to Adventure with Princess. This incentive gave the exciting opportunity to win a RedBalloon adventure of your choice through $200 gift vouchers up for grabs. When I thought of adventure I thought rock-climbing, zip-lining and of course, the final choice I went with was kayaking. I used a sense of hierarchy to emphasise the word 'adventure' and give an 'underwater' aesthetic to the typography through the use of various text transparencies and overlays in Photoshop for the hero creative for the campaign.