devyani devarkonda

The brief: Create a key image to roll across social and trade assets to promote the limited time offer over the weekend based on the Olympics. Use either key images of people celebrating or a destination associated with Olympics success. Link back to how an athlete might feel when they win gold.

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My take on the brief was to emphasise the word 'Champion' and glorify it in large text. The strikethrough below underlines the feeling of winning. The vector of France and London reminisces previous Olympics.